This document covers how to customize which search engines are used as Organic Search Sources for your Google Analytics reports. Google Analytics tracks traffic to your website from two basic referring sources:
Default Search Engine List
By default, Google Analytics identifies the following list of websites as search engine referrals in your reports. Referrals from search engines not in the list are listed under the Referring Sites report. The following table lists the search engines by fully-qualified domain, along with each engine's query parameter.
Analytics identifies a specific search engine when search referral traffic comes from a fully qualified domain that has the following elements:
- Any part of that domain name matches the search engine name
- The referral string from the search engine uses the correct query parameter
